We Are The Algorithm
For Your Retention Marketing

We design and run intelligent email & SMS marketing for ecommerce brands, powered by proprietary technology that learns from every click, cart, and purchase to skyrocket sales.

Apply to the Charter Program

The Charter Partner Program

This is a transparent, win-win partnership. You get a world-class quantitative team dedicated to your growth, at no cost. We get to prove our model and build a powerful case study with a great brand.

What You Get

  • Full Agency Service, Free: Complete management of your Email & SMS marketing, from strategy to execution.
  • The Quantitative Edge: Our proprietary technology applied directly to your customer data to predict behaviour and drive sales.
  • World-Class Creative: Data-informed copy and design to make every message count.
  • Client Portal: 24/7 access to our Client Portal with real-time performance data.

What We Get

  • A Foundational Case Study: We ask for your permission to share our collective success in a case study.
  • Honest Feedback: Your insights will be invaluable in refining our processes and client portal.
  • A Long-Term Relationship: Our goal is to deliver such immense value that this becomes a lasting partnership.

The Algorithm Paradox

Brands spend a fortune renting algorithms on platforms they don't control, while the most powerful growth engine they could ever have, their own customer data, sits untapped. This is the paradox that separates good brands from dominant ones.

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The Rented Algorithm

You pay Meta and Google to use their black-box algorithms. You're a tenant on their land, subject to their changing rules and rising costs. Your customer acquisition is expensive and unpredictable because you don't own the system.

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The Untapped Asset

Your store and customer list is a goldmine of first-party data: purchase history, browsing behaviour, product affinities. This is the DNA of your customer base, holding the predictive patterns for all future revenue. And you own it outright.

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The Bespoke Algorithm

The solution is to build your own. An algorithm that uses your owned data to predict churn, forecast lifetime value, and personalise every message. This turns retention from a cost centre into your most profitable growth channel.

Our Algorithmic Approach

We replace marketing guesswork with mathematical predictability. Our models turn your customer data into a clear, scalable engine for revenue growth.

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Behavioural Modelling

We build mathematical models that predict individual customer behaviour - when they shop, what they buy, how they respond. Your emails become as personalised as Netflix recommendations.

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Real-Time Optimisation

Machine learning algorithms continuously test and optimise send times, content, frequency, and segmentation. Your campaigns get smarter with every interaction.

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Predictive Analytics

Advanced algorithms identify customers at risk of churning, predict lifetime value, and determine optimal intervention strategies before problems arise.

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Dynamic Segmentation

AI-powered segments that evolve in real-time based on customer behaviour, purchase patterns, and engagement signals. No more static demographic groups.

Why Choose Bayswater

This is the evolution of retention marketing. We merge creative strategy with the mathematical rigour of quantitative finance to give you an unbeatable edge.

Bayswater
Traditional Agencies

Quantitative Discipline

We apply the same mathematical rigour to customer behaviour as our founder did in quantitative trading. It's a fundamentally different approach. [Our Background]

Marketing Trends

They follow the latest blog posts and "best practice" guides. Their approach is based on imitation, not a first-principles understanding of your data.

Proprietary Technology

Our core engine models your customer base in real-time. It doesn't just analyse past sales; it predicts future behaviour, allowing us to act before your competitors even know what happened.

Reactive Marketing

They rely on basic email flows and manual A/B tests. Their strategy is always reactive, based on simple triggers and what worked for someone else last year.

Client Portal

You get 24/7 access to a live dashboard showing every metric that matters—revenue, LTV, and performance forecasts. No more waiting for reports. This is total transparency and control.

Static Reports

You get a static PDF once a month, often days or weeks after the data is relevant. It's designed to justify their retainer, not to give you real-time control over your business.

A Complete, Data-Driven Partnership

We fuse quantitative analysis with expert, end-to-end execution. This is a fully-managed growth partnership designed to make your brand the dominant force in its market.

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Strategy & Audit

We begin with a deep, quantitative analysis of your business to build a bespoke roadmap. We don't guess; we identify every opportunity and plug every leak from day one.

  • Revenue & Leakage Audit
  • 360° Retention Blueprint
  • Full Technical & Tracking Setup
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The Quantitative Edge

This is our core differentiator. We build a predictive model of your customers, allowing us to act with a level of precision your competitors can't match.

  • Predictive LTV & Behaviour Modelling
  • AI-Powered Dynamic Segmentation
  • Proactive Churn & Upsell Signals
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Creative & Campaign Management

This is where our strategy comes to life. We create world-class creative and manage your entire campaign calendar, ensuring every message is brutally effective.

  • Full Campaign Timetable & Execution
  • Data-Informed Creative & Copywriting
  • Systematic A/B/n Testing Framework
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Analytics & Reporting

We provide radical transparency and a direct line to your strategist. You'll always know exactly how we're performing and the "why" behind every decision.

  • The Client Portal
  • Clear, Actionable Growth Reports
  • Dedicated Strategist & Performance Reviews
Burak M. Gunduz - Founder

Burak M. Gunduz

Founder & CEO

I founded Bayswater after working as a quantitative trader at leading hedge funds, where I designed and managed algorithmic trading systems for portfolios of up to $250 million. That experience revealed a clear opportunity: to apply the same mathematical frameworks used in finance to digital marketing, bringing measurable, model-led performance to an industry still largely driven by intuition.

My academic background spans Imperial College London and Queen's University Belfast, with research at the University of Oxford and UCL focused on computational methods. Today, we apply those same data-driven techniques to help brands scale more intelligently and spend more efficiently.

At Bayswater, we turn guesswork into precision. Every customer interaction becomes data. Every decision is a strategic edge.

Ready to Become a Charter Partner?

We're looking for ambitious partners who are ready to build a truly intelligent revenue engine. This program is a fit if you are:

  • An established e-commerce brand (e.g., on Shopify).
  • Generating a minimum of $30,000/month in revenue.
  • Ready to move fast and collaborate on a game-changing case study.
  • Excited by a data-first, quantitative approach to growth.
Apply Now