Mathematical Precision for Email & SMS Marketing
We transform campaigns into data-driven systems using advanced mathematics, machine learning, and quantitative analysis
The Bayswater Advantage
What separates us from traditional agencies and in-house teams
Burak M. Gunduz
Founder & CEO
I founded Bayswater after working as a quantitative trader at leading hedge funds, where I designed and managed algorithmic trading systems for portfolios of up to $250 million. That experience revealed a clear opportunity: to apply the same mathematical frameworks used in finance to digital marketing, bringing measurable, model-driven performance to an industry still largely driven by intuition.
My academic background spans Imperial College London and Queen's University Belfast, with research at the University of Oxford and UCL focused on computational methods. Today, we apply those same data-driven techniques to help brands scale more intelligently and spend more efficiently.
At Bayswater, we turn guesswork into precision. Every customer interaction becomes data. Every decision is a strategic edge.
Our Comprehensive Service
We provide a fully-managed, end-to-end solution. Our engagement covers strategy, creative, technology, and reporting - all unified under a single quantitative framework.
Audit & Strategy
- Deep-dive analysis of your existing email & SMS performance.
- Proprietary modeling to forecast potential revenue uplift.
- Development of a bespoke, data-driven retention strategy.
Full System Implementation
- Integration of our models with your Klayvio and e-commerce platform.
- Setup of all core automated flows (e.g., welcome, abandoned cart).
- Configuration of institutional-grade data tracking and attribution.
Campaign & Flow Management
- Full management of your email & SMS campaign calendar.
- Continuous A/B testing powered by multi-armed bandit algorithms.
- Optimisation of send times, frequency, and content for each segment.
Creative & Copy
- Beautiful, on-brand design and compelling copy that captures your unique voice.
- A creative framework where data doesn't restrict ideas, but validates them.
- Rigorous testing of every element to deliver both aesthetic appeal and peak performance.
Advanced Segmentation
- Machine learning models to identify high-value customer segments.
- Predictive analysis for churn risk and lifetime value (LTV).
- Dynamic segmentation that adapts to real-time customer behavior.
Institutional-Grade Reporting
- Access to your secure, real-time client portal.
- Clear visualization of ROI, revenue attribution, and key metrics.
- Real-time performance reports and weekly strategy reviews.
Our Quantitative Approach
We engineer probabilistic systems that maximise engagement and ROI through advanced mathematics and machine learning.
Bayesian Optimisation
Continuously updating models based on real-time data, using Bayesian inference to optimise every campaign parameter for maximum impact.
Stochastic Modelling
Proprietary algorithms model customer behavior as stochastic processes, predicting engagement patterns with institutional-grade accuracy.
Algorithmic Personalisation
Mathematical models create individualized customer experiences at scale, optimising content, timing, and frequency for each subscriber.
Machine Learning
Advanced models trained on millions of interactions identify micro-patterns, driving 3-5x performance improvements.
Dynamic Testing
Multi-armed bandit algorithms replace traditional A/B testing, maximizing learning speed and campaign performance.
Real-Time Analytics
Institutional dashboards provide real-time insights with predictive analytics forecasting future outcomes.
Transform Your Marketing
Get a free audit of your current performance
Schedule Your ConsultationWe're currently onboarding a small number of clients as we launch. Limited slots available for free pilot studies.